AudioMob, a company that uses non-intrusive ads to bridge the gap between audio and mobile opportunities, has released new research into the true impact of audio ads on today’s mobile gamers.
Music is played by 61 percent of 18 to 24-year-olds, who currently make up the vast majority of gaming audiences. For 24-to-34-year-olds, this drops to just under half (49%) and for 35-to-44-year-olds, it drops to 44%. Music is still very popular among adults 45 to 54 years old, with 34% of them listening to music, artists, and bands while gaming.
Over the years, video and banner ads have successfully monetized a number of mobile games.
Video ads, on the other hand, pose a significant challenge for game developers and brands. Players are irritated by intrusive mobile ads that take over the device screen and prevent them from playing. The interruption creates negative associations with brands and games, resulting in lower user retention in mobile games.
When compared to traditional banner ads, audio ads have resulted in a 1000 percent increase in click-through rates. The level of engagement has been impressive, with high ad completion rates and a low bounce rate. Gaming connects you to over 2.5 billion active users, and there are few other activities that can match this level of engagement.
Christian Facey, CEO and Co-founder of Audio Mob said that having consumers who are willing to engage with ads is always important, but audio is a format that really allows for more cut-through and retention. More long-term engagement with brands, artists, and musicians has occurred as a result of this format than ever before. Allowing people to participate in both activities and audio is becoming increasingly important in developing long-term relationships.”