G2 Esports Launches Record Label

With the release of its first single, G2 Esports is branching out into music.

Carlos ‘Ocelote’ Rodriguez, the company’s founder and CEO, is leading a group of metal artists on the label’s first release.

Rodriguez is joined by guitarist Jason Richardson (Chelsea Grin, Born Of Osiris, All Shall Perish), drummer Luke Holland (Falling In Reverse, Starset, The Word Alive), and Noora Louhimo, a Finnish singer (Battle Beast).

Taylor Davis and Tina Guo, a Chinese-born American cellist who worked on the film Dune under Hans Zimmer’s musical direction, are also featured on the track. The official pro kit jersey 2022, created in collaboration with Adidas, is also unveiled in the music video. The music video features some of G2’s most well-known players wearing the new 2022 jersey.

G2’s Our Way can be found on Spotify, Apple Music, Amazon, Pandora, and Deezer. The song will be available on rhythm games like Beat Saber as well. Carlos Rodriguez, a League of Legends player turned team owner, and Jens Hilgers, a veteran esports entrepreneur and investor, co-founded G2 in 2015.

G2 has amassed a global fanbase of over 35 million fans across EMEA, North America, Latin America, and Asia Pacific in the last five years. Adidas, Ralph Lauren, BMW, Logitech G, Philips, Red Bull, Twitch, Pringles, and Mastercard are just a few of G2’s strategic commercial partners.

It has 1.3 million Instagram followers and more than 1.2 million Twitter followers.

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