Ninja’s popularity drops, while TFUE’s rises (slightly).

[et_pb_section fb_built=”1″ _builder_version=”3.21″][et_pb_row _builder_version=”3.21″][et_pb_column type=”4_4″ _builder_version=”3.21″][et_pb_text _builder_version=”3.21″]When the Fortnite BR first launched in June 2017, as an F2P Beta, it rapidly gained popularity and viewership largely due to its cartoonish graphics and concepts, as well as its unique building and editing mechanics. Naturally, as its popularity skyrocketed, so did the popularity of its early streamers who were quickly able to gain editing skills. The most notable of these was Ninja. However, despite the fact that Twitch viewership has doubled over the last two years, as well as Fortnite maintaining its position with the top ten-viewed categories on Twitch. However, although Ninja (27) still pulls between 30k – 90k views per video , but seems that his subscriber count has not been maintaining the same success:[/et_pb_text][et_pb_code admin_label=”Ninja Table” _builder_version=”3.21″]

Ninja*:

Mar. 2018 April 2018 May 2018 June 2018 July 2018 Aug. 2018 Sept. 2018 Oct. 2018 Nov. 2018 Dec. 2018 Jan. 2019 Feb. 2019 Mar. 2019
263,270 172,068 220,646 108,954 80,576 98,596 74,253 54,291 46,916 41,128 32,298 29,231 24,541

[/et_pb_code][et_pb_text _builder_version=”3.21″]It could be argued that this decline is the natural consequence of more and more skilled players appearing in Fortnite, especially as many of the new top Fortnite streamers such as Slappie, MrFreshAsian and Mongraal are closer to the ages of the average demographic (as there is no 12 – 17 group in these stats, it’s fair to assume that the 18 – 24 age bracket includes them) of Fortnite viewers than Ninja is. This could also account for why TFUE (21) who barely interacts with his chat, is continuing to grow his channel, albeit at a slower rate than his much younger contemporaries:[/et_pb_text][et_pb_code admin_label=”TFUE Table” _builder_version=”3.21″]

TFUE**

Mar. 2018 April 2018 May 2018 June 2018 July 2018 Aug. 2018 Sept. 2018 Oct. 2018 Nov. 2018 Dec. 2018 Jan. 2019 Feb. 2019 Mar. 2019
1,135 2,886 10,455 15,881 22,041 22,732 20,720 33,275 33,257 32,077 77,972 47,921 40,129

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Of course, there is no real way of knowing why Ninja’s popularity has declined. It could also be due to everyone constantly commenting on how much he earns and therefore feeling that he doesn’t really need their contributions. Indeed, he does pull in a great deal of additional revenue from tips, cheer bits, event casting payments, sponsorships and tournament winnings. Additionally, it was rumored that he received $1 Million USD from EA Games for streaming Apex Legends at its initial release, which certainly gave it the boost that it needed. This also shows how influential he still is in video gaming, as it has remained within the top ten categories since then. He also generally draws between 30,000 – 160,000+ viewers, despite the decrease in subscribers. Therefore, it could be that his subscriber count decreased largely due to people’s being constantly bombarded with his having made over $500,000 USD in March 2018 from subscribers, and therefore assuming that he generates that much every month and feeling that it would be more worthwhile for them to support smaller streamers. This doesn’t really explain why so many people continue to subscribe to Shroud, Summit1G, TFUE and others who each have over 35,000 subscribers and therefore minimally earn  $122,500 USd per month. Although it’s possible that people simply don’t realize how much they do earn.

Furthermore, he still streams several times a week for between 4.5 – 16 hours a session, which indicates that he is certainly still dedicated to his stream and chat and isn’t taking his top-tier position for granted. So, whether he will be able to reestablish himself in the Twitch space to a higher subscriber base or continues to make the majority of his income from sponsorships, tips and casting jobs remains to be seen.

Sources

* https://twitchstats.net/subs/ninja

** https://twitchtracker.com/tfue/subscribers

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Faqs

Conclusion

In August 2018, in order to keep relevance, top Fortnite streamers changed their content and began to produce clips that have a more 15 – 24 demographic. By doing this, they increased the amount of subscriptions gained while simultaneously decreasing the amount of views they lost. Because of this, it could

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