Twitch Continues to Grow into 2019

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Twitch is a popular entertainment platform that has gained mainstream acceptance. Jimmy Kimmel even took the time to criticize streaming culture. This is a great indicator of cultural phenomena’s widespread acceptance in society. Although Fortnite could have been as popular as WoW, it’s unlikely people will realize how much it’s actually become popular if they don’t get the confirmation of the thousands of live streams. It is also unlikely that musicians or sports stars would boast openly about their videogame skills and be able to dance like a pro if they weren’t part of the vibrant, tangible Twitch community. It’s not just adults who wear their merchandise.

Although I knew that Twitch was expanding, it hit me when Apex Legends came out. The game was published without any fanfare or advertising and quickly became the top-viewed videogame channel on Twitter, with more than 200,000 concurrent views within the first day. This was possible only because of Twitch, other social media outlets and even the fact it was published EA games. It is also F2P, a BR and any of these would have given it a chance at success.

Before this release, certain trends were evident to me. I noticed certain trends, such as when Atlas’release occurred, and when Sea of Thievessuddenly rose in the top 15 Twitch categories. Or that Ninja was online at the time Fortnitesuddenly beat League of Legends. I assumed that Twitch’s random surge in viewers could be attributed to certain streamers. Lost Ark was the exception. This streamer seemed to attract a large audience of English viewers due to its extremely difficult accessibility. It is a MMORPG that’s based in Korea and can only be accessed with Korean accounts. Although that trend lasted only for a few weeks, it seemed to have had the effect of introducing Twitch into both Asian and Korean markets. Twitchtracker seems to confirm this, showing that the total number of Twitch streamers grew nearly 400k between November 2018 and December 2018.

This also suggests that 2015 may have been the most successful year yet for Twitch growth. The data shows that total Twitch viewers increased by 100,000,000 views following the winter break. It’s slightly less for February 2019 with 26.5 million hours per day, compared to Jan’s 30.61 Million hours. However this still represents a significant increase over February 2018, when it was 21.8 Million hours.

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(Table Sourced from twitchtracker.com/statistics)

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There were also just over a million channels added between December 2018-January 2019, and an additional 9,000 channels being active each hour. There is more competition than ever for streamers. It remains to be seen if this will increase the quality or make it harder for new streamers to get noticed. This also suggests the possibility that there will be another hype train similar to how we witnessed with cryptocurrency, where people jump on to make a quick buck and FOMO. Twitch is likely to continue growing for at least one more year. It is likely to remain a niche site for the foreseeable future, even if all of the excitement has subsided.

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Conclusion

Twitch is a popular entertainment platform that has gained mainstream acceptance. Jimmy Kimmel even took the time to criticize streaming culture. This is a great indicator of cultural phenomena’s widespread acceptance in society. Although Fortnite could have been as popular as WoW, it’s unlikely people will realize how much it’s

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